Dookan's Year-End Recap and Exciting Plans for 2024!

Dear Dookan Family,

Season's Greetings! As we bid farewell to another incredible year, I, on behalf of the entire Dookan team, want to extend our heartfelt thanks to each one of you for being an integral part of our journey. Your trust and support have been the cornerstone of our success, and we're excited to share some noteworthy updates and plans for the upcoming year.

Better Customer Experience in 2023:

  1. Revamped Experience: We unveiled our revamped website and mobile app, designed with you in mind, to enhance your shopping experience.
  2. Enhanced Support: Introduced our new ticketing system that ensures swift and superior customer support, reflecting our commitment to your satisfaction.
  3. Dookan12Club: Launched VIP discount club, Dookan12Club, for exclusive discounts on groceries and delightful freebies. Your loyalty deserves special rewards!
  4. Cricket World Cup Bonanza: During the cricket world cup, we celebrated with you by giving away 5000+ Indian cricket team jerseys, making it a memorable tournament.
  5. Customer Investment Programs: Your trust goes beyond transactions; with over 750K Euros invested by our customers, you've become a part of our growth story.

Highlights from 2023:

  1. Tripled Sales: Dookan has experienced remarkable growth, tripling our sales and achieving profitability in every quarter, with Germany emerging as our largest market.
  2. Dookan Bistro: Our South-Indian Bistro in Prague has become a culinary hotspot, serving delectable dishes that our customers adore.
  3. Expanded Portfolio: We've added 30% more products to our portfolio, ensuring a diverse and comprehensive selection.
  4. Direct Procurement: Cutting out the middlemen, we now directly procure popular brands like Priya, MTR, Haldiram, Fortune and many more.
  5. Capital Raise: To fuel our continued expansion, we did a bridge round at a 15m EUR valuation and are gearing up to raise 4m-5m Euros in 2024 at a valuation of 25m or more.

Exciting New Things in 2024:

  1. Venturing into Franchise: Dookan is gearing up to launch franchise stores in Germany, expecting a threefold surge in sales and a more personalised shopping experience. If you're interested in bringing a Dookan franchise to your city in Germany, feel free to reach out to us.
  2. Dookan Tiffins: Following a successful pilot in Prague, we will take the Dookan Tiffin service to other parts of CZ and perhaps Germany in 2024, ensuring a taste of home wherever you are.
  3. Expansion of Brands: Adding more marquee brands to our lineup, with a goal to directly procure almost 100% of our products from the manufacturers.
  4. Customer Investment Programs: Look out for at least 2 new investment programs in 2024, providing you with an opportunity to participate in our exciting journey.

The love you've shown for Dookan has been overwhelming, and we're eager to reciprocate by bringing Dookan omni-channel stores closer to your cities. Wishing you abundant love, joy, and good health in the coming year. From the entire Dookan family, here's to a fantastic 2024!

Warm Regards,

Sandeep Sharma

CEO, Dookan